At Plantz, we believe in the power of plants to support, heal, and inspire—and we’re here to make that journey easier, more informed, and more connected.
Founded in 2024 by Sophie and Neil, Plantz was born from a shared love of natural remedies and a vision to create the space we always felt was missing. A place where curiosity meets knowledge, where traditional wisdom blends with modern insights, and where a community of plant lovers can learn, share, and grow together.
Whether it’s herbs for wellness, roots steeped in history, or the latest plant-based innovations, Plantz is your guide and gathering place for everything green and good.
Sophie East
Meet Sophie — longtime medical cannabis patient, herbal enthusiast, and unapologetic people connector. She’s backpacked through 50+ countries, soaking up cultures, swapping stories, and indulging her love of natural remedies. Along the way, plant medicine always seemed to pop up in conversation, sparking her curiosity and opening doors she never expected.
It was in Australia that Sophie first stepped fully into the world of medical cannabis, and in the five years since, she’s learned more about plants, herbal remedies, and the industry than she ever imagined. From old wives’ tales to cutting-edge science, her fascination with plants and her passion for helping people have only grown stronger.
Sophie’s mission is clear: make PLANTZ the plant platform of the world. She wants to connect patients, cultivators, scientists, and enthusiasts everywhere, turning scattered knowledge and stories into one authentic, global conversation about plants. Her superpower? People. She brings folks together, sparks open conversations, and makes every voice count.
With PLANTZ, Sophie is building more than a platform — she’s creating a community where curiosity, knowledge, and love for plants thrive.
Neil Cartwright
My career has revolved around two pillars: technology and community building. I built my first website in 1996, back when a jpeg was still a new thing. That early curiosity led me to Sony Music, where I became their first digital media hire—building artist websites, developing fan engagement strategies, and negotiating with the earliest music tech start-ups.
What I learned was simple: if you give people a space to connect around something they care about, magic happens. That’s what I’ve been doing ever since. Plantz is the culmination of 25 years spent using technology to bring people together—now with a focus on the science of natural medicine and the healing power of plants. We’re building a platform where members can communicate, learn, access product discounts, and even have a voice in how the company grows.
Together, we created Plantz to be more than just a resource — it’s a movement. A community. A place where people who believe in the potential of cannabis can come together, learn, and make a difference.
